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Today in professional blogs and pages publications dedicated advertising widely discussed advantages and disadvantages of the approach to the creation of advertising: consumer – generated advertising (CGA). Russian version sounds like – advertising created by consumers (REP). This approach is widely used in the West. SUMMARY OF REP marketing is simple and clear: to offer our customers express their impressions of your brand (goods and services), to give them the necessary tools and get ready advertising.
In simple words, rep-marketing – advertising created by your customers. It may be unprofessional videos, promotional ideas, jokes, scripts, advertising copy, and more. For this always created a special place “collection” of all these ideas: website, blog, or just rent a place with a real email address or company representative who will gather ideas in the form of questionnaires, forms, etc.
Our advertising agency Eva&Polly is able to create all the conditions for your product or service in its own updated its image and message through the ideas of their customers.