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Guerrilla Marketing (Guerilla Marketing) – is something that goes beyond the ordinary, “traditional” sales promotion. The possibility of this type of advertising creative abilities are limited only by its creator. Moreover, it does not necessarily imply a complex and expensive methods.
Guerrilla marketing involves flexibility, originality, good results with limited means. For example, you can not spend money on expensive advertising another beer, but instead you can just build a small pyramid of bottles of beer in this very crowded place.
That is, the guerrilla marketing – advertising in the most unexpected places and informal promotional materials (T-shirts, trees, street benches, manholes and even the body!).
It was a guerrilla advertising plays a role not money, but creative in their own way.