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Today ”viral marketing” – one of the most effective ways to advertise. For example, on the Internet, this type of advertising uses the habit of people to share with friends and acquaintances of various kinds of information, which for them is interesting and useful.
Under the conditions created by viral marketing, product or service advertises themselves and distribute them themselves potential customers.
The main advantage of viral marketing – it’s an idea. This is what you voluntarily tell your friends, post on your own blog or site.
Almost every third received an interesting message, sends it to his friend.
Information thus not perceived as advertising, but rather as a leisure and entertainment (funny movie, an interesting listing, photos, etc).
Thus, viral advertising spreads “independently”, not on the advertising and word of mouth, from person to person. It broadcasts on the brand on its own.